Wednesday 16 December 2015

Critical Investigation Task #4 - Essay plan

Intro

"Waste of a Good Scotch"

Skyfall marks the anniversary of the James Bond franchise marking it as the 23rd instalment in the iconic franchise and marking 50th years of James Bond films and it couldn’t have been celebrated any better with the film winning an Oscar for best original song and it being held as one of the best James Bond films of all time. But behind all of the action, drama and fast cars lays a foundation of outright sexism that hasn’t been properly addressed in the past 50 years of this iconic franchise, ever since Dr No James Bond has hardly evolved as a character since the early 60’s and beyond. Looking at the character in-depth you see a man who only cares about himself and how he doesn’t let anyone else in even if he has slept with 55 women in the past 23 films. But due to this James Bond films following a set structure that mirror’s Propp’s film theory on character stereotypes leads to the James Bond character showing no potential to become a character that in the 21st century. But the iconic Bond girl has become an importance in every James Bond film and despite everyone acting ok with this the way James Bond treats them is beyond belittling. But the question is has James Bond shown any progression since Dr No to now in Skyfall with women.

Paragraph 1

Historical Context
Swinging 60's
Ian Fleming and his questionable character as a person and his views
The representation of Women in the 1960's
"Ian Fleming hates women and I don't buy into anything to do with that. The Bond films are generally sexist. I don't like anything that descends from a sewer of misogyny." Bidisha, writer of Venetian Masters
"Now, I don't want to be too much of an apologist here; Bond's attitude towards women isfrequently chauvinistic. But it's worth remembering that these novels – at least the ones I'm considering – were written in the early- to mid-1950s, when chauvinism wasn't exactly out of the ordinary." Nick Jones, blog, 2012
Damsel in Distress
Personal Identity
MIGRAIN

Paragraph 2

Dr No
Make links from previous paragraph 
They sexualised and dumbed down certain parts of the book for the film (Quarrel, Honey Ryder and the theme of the book being changed)
Built the foundation
"“As well as the girls, guns, gadgets we expect from the typical Bond storyline.” Lisa Funnell, For Her Eyes Only
Views and Ideologies of the 1960 are more male dominated in comparison to modern day
Follows Uses and Gratification (Personal Relationship) / (Personal Identity)
James Bond is based on the character of Ian Fleming (Misogynistic)
“Bond's body becomes an object to the gaze in Casino Royale the reverses an objectifying gaze that has focuses solely on women.” 
Follows Propp's Theory of Character Structure
MIGRAIN

Paragraph 3

Skyfall
Massive Success (Best James Bond film)

"Skyfall, the latest James Bond film, smashed through the $1 billion mark at the box office tonight as it continued its record-breaking showing in cinemas worldwide." Andrew Hough, Telegraph
Severine (Macguffin) (Very little scenes)
Moneypenny's Decline in rank (Shooting Bond)
Gender Stereotypes
Black Stereotypes
Every women after Skyfall is worse off (M dead, Moneypenny out of the field, Severine dead and Bond's wife abandoned beginning of the film) 
MIGRAIN


Paragraph 4

Comparison
The ideologies between the beginning of the James Bond's and the most recent is completely different
Both follow Propp's Character Theory still
"“You’re a sexist, misogynist, dinosaur.” - M, on James Bond, played by Dame Judi Dench, in her first Bond film, Goldeneye."
Moments of progress
“Bond's body becomes an object to the gaze in Casino Royale the reverses an objectifying gaze that has focuses solely on women.” 
Vesper's Romance with Bond throughout Casino Royale
Moneypenny portrayed as equal in beginning of Skyfall
"The film had just introduced what had appeared to be a fresh femme fatale, and promptly thrown it all away to use her as a plot device so that Bardem's villain could be introduced. As a casual viewer, this was upsetting. As a feminist, it felt personal. While was still largely able to enjoy the remainder of Skyfall, since then, I've been more wary of the Bond franchise. It might sound naive, but I had never considered that the new Bond films (which mask their misogyny far more stealthily than the older flicks in the franchise) were still treating women like such expendable figures—and now I've become incredibly conscious of it.” - Jade Budowski of Trifecta
But the progress is fake due to longevity of the franchise and how the franchise is too big to take down
MIGRAIN

Wednesday 2 December 2015

Critical Investigation Task #3 - Historical text analysis and research


Dr No Trailer 1962

Dr No is the first James Bond film that was made by the famous Eon Production team that is still producing the James Bond franchise to this day. And it was the first official James Bond film ever made in 1962 with Sean Connery playing the iconic James Bond character. This film is highly regarded as the best James Bond film of all time with a masterful performance from Sean Connery and Jospeh Wiseman and won the Golden Globe as well.

This film is perfect for my critical investigation because of the fact that the older it becomes more and more people realise how sexist and in parts racist the film gets throughout the film with changes from the book to the big screen with Honey Ryder name changed from Honeychile and how all she did was be a damsel in distress throughout the entire film even if people see Honey Ryder as one of the most iconic film characters of all time due to her introduction ever if James Bond also had sex with Miss Tao during the film.

In the film as well was a character called Quarrel who in the book as a iconic character who was a very good friend to Bond throughout the film and played a much bigger role in the Dr No novel and a lot of people felt generally sad when he died in the novel a black character in the 60's got genuine remorse but in the film he was reduced to a stereotypical black male to just follows orders just like any other person in the James Bond franchise who is a white male. Also the actor who played Quarrel wasn't a random no name actor it was John Kitzmiller and he was the first black actor to win a best actor award at the Cannes Film Festival.



In comparison to Spectre they have made very little progression with the representation of women in the James Bond franchise over the past 50 years. With one of the worst Bond Girls of all time with Sévérine with her only appearing in a few scenes before James Bond pointlessly sleeps with her and then a few scenes later she was shot dead that's it their was no connection between the characters and not even James Bond acted liked he even cared about her playing her off comparing to a drink "Waste of a Good Scotch". Also after he says that he kills every single guard in the area which makes no sense because if he could have done that why didn't he do it before Severine was shot and Sliva killer her just to make a point to James Bond that not even James Bond cares about ever so her death is worthless and her only purpose was to be a Macguffin for the plot and because James Bond films have to have a Bond girl she filled the status quo.

Tuesday 24 November 2015

Critical Investigation Task #2 - Academic Research and Bibliography

Levy, A. (2006). Female chauvinist pigs: Women and the rise of raunch culture. New York: Free Press.


"Female chauvinist pigs of today are doing them one better making sex objects of other women and of themselves they think they're brave"


Zoonen, L. (1994). Feminist media studies. London: Sage.

"Feminist have drawn attention to the under representation of women in higher education and as scientists” p14

Branston, G., & Stafford, R. (2002). The media student's book (3.rd ed.). London: Taylor & Francis Books.

"Women were repeatedly represented shown as housewives, moths, home makers while men were often represented in situations of authority and dominance .." p95

Gauntlett, D. (2002). Media, gender, and identity: An introduction. London: Routledge.

“Women are denied a viewpoint” – the all-male cast proves this.

SIGMUND FREUD, attributed, Sigmund Freud: Life and Work 1953

The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is "What does a woman want?"
A Room of One's Own by Virginia Woolf 1929
“Women have served all these centuries as looking glasses possessing the magic and delicious power of reflecting the figure of man at twice its natural size.” 
A Work in Progress: A Memoir 2015
“Girls can be athletic. Guys can have feelings. Girls can be smart. Guys can be creative. And vice versa. Gender is specific only to your reproductive organs (and sometimes not even to those), not your interest, likes, dislikes, goals, and ambitions.” 
Dorothy L. Sayers, The Letters of Dorothy L. Sayers. Vol. 1, 1899-1936: The Making of a Detective Novelist

“[T]he more clamour we make about 'the women's point of view', the more we rub it into people that the women's point of view is different, and frankly I do not think it is -- at least in my job. The line I always want to take is, that there is the 'point of view' of the reasonably enlightened human brain, and that this is the aspect of the matter which I am best fitted to uphold.” 

Lisa Funnell, For Her Eyes Only 2012

“As well as the girls, guns, gadgets we expect from the typical Bond storyline.” 

Lisa Funnell, For Her Eyes Only 2012

“Bond's body becomes an object to the gaze in Casino Royale the reverses an objectifying gaze that has focuses solely on women.” 

Tuesday 17 November 2015

Critical Investigation Task #1 - Textual Analysis

Skyfall - Glass Marksman Shot

In this scene you get to see James Bond having to save the life of Sévérine (Berenice Marlohe) one of the many Bond girls you will see in this franchise which includes Sévérine who has only known James Bond for only 24 hours and now she is already prepared to sacrifice her life already in that short period of time and also the main problem that I have with this scene is the reaction that James Bond has when Raoul Silva has kissed and killed Sévérine in cold blood and James Bond reaction is "That's a waste of a perfectly good scotch" That is ridiculous that James Bond has gotten away with straight up comparing a human life to a shot of scotch. If any other character in any other film said that line there would be national outcry with that character being exiled for being misogynistic and not up to date with modern society but because we live in a world where the elite tells us what to say and what to do (Marxist) as a result this leads to no one calling out this blatant evidence of sexism. A key part of James Bond success is that people look up to this character, This links to Uses and Gratification and with the idea of personal identity because with the general public allowing such a misogynisitc character have such success on the big screen and in the famous book series


In this scene you get to see James Bond once again doing whatever he wants and having control over every women on the planet even if you think about it James Bond broke into her yacht went into her bathroom and processes to get naked and walks up to Sévérine like he owns the place if that happened in real life James Bond would be arrested for Rape and Breaking and entering but that's beside the point here the problem with this scene is that James Bond's personal relationships with women all lead to him having sex with them why can't it ever be the case that James Bond just has a friends who happens to be female but no it's the case that James Bond gets to sleep with Bond Girl 37 because she may as well be called that because of the fact that see only had a few scenes before that one and only shared a couple of lines of dialogue before having sex with Bond. Sévérine is properly the worst case scenario for what feminist believe is wrong with the James Bond franchise when it comes to women because Sévérine did nothing accept being a Macguffin. 

Notes and Quotes

“But let’s not forget that he’s actually a misogynist. A lot of women are drawn to him chiefly because he embodies a certain kind of danger and never sticks around for too long. He’s very f***ing lonely. There’s a great sadness. He’s f***ing these beautiful women but then they leave and it’s…sad. And as a man gets older it’s not a good look. It might be a nice fantasy - that’s debatable - but the reality, after a couple of months…” - Daniel Craig on Bond’s character

“The world has changed. I am certainly not that [sexist and misogynistic] person. But he is, and so what does that mean? It means you cast great actresses and make the parts as good as you can for the women in the movies.” - Daniel Craig

“The problem with this analysis is that she previously gave him her address and looks crestfallen when he doesn't show up. And he's Bond! The entire franchise is predicated on the idea that women find him sexually irresistible. Because what woman wouldn't want to sleep with an emotionally distant trained killer? It's really neither here nor there if I think that Daniel Craig has all the sexual allure of a bouncer from a Bolton nightclub doing a bad Ross Kemp impression and Bond's relationship with women might best be described as ‘pathological’. He's Bond! And this is a straightforward rescue fantasy. True, the shower scene does have overtones of Psycho but, even within the context of the film, we're invited to see him as an emotionally stunted commitment-phobe.” - Carole Cadwalladr, Guardian writer on Skyfall

“Ideologically, none of us should like the Bond films, they are sexist, heterosexist, xenophobic, everything that is not politically correct. Either the audience don't notice these ideological issues or the films provide a different kind of pleasure.” - Professor James Chapman

"the sadism of a schoolboy bully, the mechanical two-dimensional sex-longings of a frustrated adolescent, and the crude snob-cravings of a suburban adult" - Journalist Paul Johnson, a review from Dr No, in the New Statesman, from 1958. The review was titled “Sex, Snobbery and Sadism”.

"Ian Fleming hates women and I don't buy into anything to do with that. The Bond films are generally sexist. I don't like anything that descends from a sewer of misogyny." - Bidisha, writer of Venetian Masters

“You’re a sexist, misogynist, dinosaur.” - M, on James Bond, played by Dame Judi Dench, in her first Bond film, Goldeneye.

“Thing is, the Bond of these early books really isn't the unfeeling shagger of the movies. In Casino Royale he falls hard for Vesper; he finds in her something which has eluded him in previous relationships, to the extent that he's on the verge of proposing to her before her treachery is finally revealed. And it's the revelation of that treachery and the letter that Vesper writes to him that drives Bond to tears and causes him to utter that last line. As a consequence, we're left with the impression that Bond will henceforth be unfeeling, uncaring: a hater of women, even.

What's surprising is that this couldn't be further from the truth. In the next book in the series, Live and Let Die (1954), Bond again falls for a woman – not as hard as he did for Vesper, sure, but it's also clear that Solitaire doesn't merely represent a fling for him. He reflects at length on her allure, telling her, "You kiss more wonderfully than any girl I have ever known." And if you think that's simply a line on his part, I should point out that it's much, much worse than that: Bond actually means it. In fact, the picture that develops over the course of the next few books is of a man who, far from being a serial sex fiend, is actually more of a serial monogamist. Book to book, when it comes to women, Bond is a big ol' softy.

Now, I don't want to be too much of an apologist here; Bond's attitude towards women is frequently chauvinistic. But it's worth remembering that these novels – at least the ones I'm considering – were written in the early- to mid-1950s, when chauvinism wasn't exactly out of the ordinary.

Based on the novels I've read so far, you could, I think, accuse James Bond – and possibly Ian Fleming – of being many things: a snob, certainly; a masochist, definitely; a homophobe, potentially; a racist, casually – although again those last two are more a product of their time than an active agenda. But a misogynist? I'm not so sure. If anything, I'd suggest that James Bond is, in fact, an illustrious example of that most unfortunate and ultimately doomed of beasts: the incurable romantic. And it'd be churlish to criticize a man for that.” - Nick Jones, owner of Existential Ennui, Spy book collector, on the early James Bond novels

“The key woman in Solace is Camille Montes, a trained fighter and secret service agent seeking revenge on the villainous General Medrano. Bond treats her as a protege, not as a booty call. Together, as agents and equals, they bring down the bad guys.

“Connery's bond would slap women around, and the films presented them as playthings for the main character. That's a long way from 1995's GoldenEye, where Bond's main squeeze, Natalya Simonova, was a computer programmer with sass and survival skills, and one of the villains was a woman soldier. Sure, she killed men while she had sex with them, but she was, at the very least, more than a withering flower.” Danielle Riendeau, on the changes in Bond’s portrayal over the course of the franchise.

In one of their first encounters, Bond, thinking he's being heroic, "saves" Camille from Medrano, only to find out she'd worked years to get close enough to the general to assassinate him. He thinks he's doing her a favor, but she's understandably angry with him for blowing her big chance. Later in the film, Camille saves another woman from being raped by Medrano, and faces off against him in combat, eventually killing him and bringing her own journey for justice to an end.
It's rare for a Bond film to allow a woman to be strong in the same ways Bond is — and Quantum of Solace deserves praise for treating its woman agent with this respect.” -  Danielle Riendeau, writer for Polygon, commenting on the improvement of Bond’s casting in Quantum of Solace.


Eve begins the film as a field agent. At first, I was excited to see a woman of color presented as a tough, competent lady in the field. Then she basically screws up on a mission, causing Bond to be severely injured and drop off the face of the earth for awhile. Later, she shows up to basically be a booty call for Bond. I could deal with all of that, if it weren't for the fact that she resigns as a field agent by the end to become a glorified secretary. Eve literally becomes Moneypenny (a long-running Bond character) by the end of the film — Bond's secretary that always lusts after him. The Craig Bond films had previously done without this particularly sexist element, but here was a woman of color basically admitting she had no place in the field, and taking a desk job instead. This was enormously disappointing.

Bond's most egregious act of assholery takes place when, after rescuing a woman from the clutches of Silva — where it is strongly implied that Silva had sexually assaulted her — Bond walks in on her in the shower for some surprise sex. Instead of reading as playful or fun, the scene feels gross and intrusive. Bond would've known what this woman had been through, and walking in on her as she is naked and vulnerable is unforgivable.
Later, that same woman is fridged — killed in order to give the male hero further motivation to go after his enemy.” - Danielle once more, on Eve’s role in Skyfall, and how she became “Moneypenny” and the sex act in the shower that Bond had in the film.

“To the credit of Daniel Craig, his films have gone some way to addressing the blatant misogyny with the inclusion of strong female characters and have attempted to avoid the usual pitfalls, but it’s a battle he could never win.

Both M and Vesper may have suffered premature deaths, but importantly, not just because they were female – and therefore expendable – but because they got their hands just as dirty as 007. Quite simply, they were more than just “Bond girls” e.g. pretty young women in need of rescue.
However, based on the conclusion of Spectre and Craig’s recent comments about slashing his own wristsas opposed to playing Bond again, it seems highly unlikely that we’ll see him back as 007. Regardless of whether or not you like him, Craig has at least attempted to address the issue of misogyny (unlike his predecessors). In an amusing twist, it turns out Daniel Craig was the hero James Bond needed, but not the one the franchise deserved…” - Simon Roger Key, writer at D&C Film.

“Off topic, but I can't view James Bond as misogynistic. He's a cutthroat spy with a license to kill, a duty to the Queen, and he absolutely will do anything, use anyone, and steal, use, wreck, f**k, and kill anyone to further his goals.

So he uses his suave demeanor to pick up a few ladies along the way? Uses some to, again, further his goals by undermining them (if they work for the enemy). He would use any man or animal if it were necessary. What does sexing up a few ladies have to do with sexism?

It's like saying he's a murdering sociopath under a cool facade. I swear these monkeys will find offense at the drop of a hat if it got them off on the attention they never got as a child, or to pass the time in their horribly unfulfilled life. “ - Anonymous

“After Bond comes face to face with the film’s villain, Raoul Silva (Javier Bardem), Sévérine is bound and Bond is challenged to shoot a glass of scotch off her head. Bond misses, but Silva shoots and kills her. Bond then glibly comments that her demise is merely a "waste of good scotch." This was unpalatable, and I could sense it in the shifting of some of my neighbors in the theater.



The film had just introduced what had appeared to be a fresh femme fatale, and promptly thrown it all away to use her as a plot device so that Bardem's villain could be introduced. As a casual viewer, this was upsetting. As a feminist, it felt personal. While was still largely able to enjoy the remainder of Skyfall, since then, I've been more wary of the Bond franchise. It might sound naive, but I had never considered that the new Bond films (which mask their misogyny far more stealthily than the older flicks in the franchise) were still treating women like such expendable figures—and now I've become incredibly conscious of it.” - Jade Budowski of Trifecta, on the more subtle nature of misogyny in Skyfall. 

Friday 13 November 2015

Media Conference Notes

Uses of the internet
  • information
  • voices in your head
  • political action
  • financial reward
  • games
  • learning
  • friendship
Downsides
  • bullying
  • unwanted porn 
  • images of child sexual abuse
  • extremism
  • abuse-context-collapse
  • scams and ripoffs
  • fraud
  • conspiracy theories
Never be afriad to approach producers and ask them for their opinion and personal advice

Owen Jones believes that the internet will only be a assest to the internet and not a killer of the news that we see today maybe in a couple of years time it might take over.

Wednesday 7 October 2015

Critical investigation Proposal

Working title


Do recent additions to the James Bond franchise such as 'Skyfall' reflect changing representations of women in film?

Angle

E.g.: What impact are these increasingly violent games having on their audience? Is this simply a moral panic of the 21st century or is further regulation required?


Hypothesis


With recent addition to the James Bond franchise with Skyfall, Ian Fleming's James Bond hasn't changed with the times when it comes to society and post modern views.


Linked production piece


I think I am going to do a documentary because I think that a documentary is going to highlight all the downsides that the James Bond character has and I don't think any other production will get the same effect that a documentary will provide.


MIGRAIN


Mise-en-scene
Ethics
Stereotypes
Sexual Pleasures (Mulvey)
Propps / Todorov

SHEP

James Bond was created in 1953 back then the stereotypes of men and women where very standard (certain) with the man being the breadwinner who bring in the money and makes the important decisions around the house however the role of the women back then was to cook and clean and to do all of the house work and to basically wait for the man hand and work and to do whatever he wants her to do. Back then this was acceptable for people in that era because women didn't have the power back then in comparison to the amount of power they have now. So when the books came out they picture women as the inferior slave to James Bond's charm and desire and the films also captured accurately what the book try to showcase with extra hint with the male gaze


Issues/Debates


Select at least five and say how each relates to your study, using the Media A-Z to help you think about this:

  • Representation and stereotyping
  • Media effects
  • News Values
  • Moral Panics
  • Ownership and control
  • Regulation and censorship
  • Media technology and the digital revolution – changing technologies in the 21st century
  • The effect of globalisation on the media

Theories

Select at least five and say how each relates to your study, using keywords/specific theorists' names from the Media A-Z:

  • Propp's Theory (Character Roles)
Propps relates to my study due to the series argument that the James Bond stories follow a specific structure when it comes to characters. Normally with James Bond and it's characters follow a specific set of characteristics that Propp's Theory follows for example: James Bond is the generic hero, every James Bond film has the generic villain and every James Bond film has a damsel in distress.
  • Todorov's Theory (Equilibrium)
The structure of a James Bond film hasn't really change from Todorov's Theory of Equilibrium. It starts with the peace and everyone is happy, then a country or a man causes trouble by having a doomsday machine or missiles or even nukes that disrupt the equilibrium and it's up to James Bond to save the day once again to create a new equilibrium.
  • Uses and Gratification
Uses and Gratification is going to be a key part of my study because I believe it's a key part in how James Bond has survived for over 50 years and has caused no mainstream drama when it comes to it's films. With Uses and Gratification Personal Identification and Personal Relationships and Diversion are going to be the key parts of this argument because I believe that people love James Bond because people aspire to become him. The guy that lives life to the maximum and drives the fast cars and sleeps with anyone he pleases.   
  • Mulvey (Male Gaze)
Male Gaze has always been a key part in the James Bond franchise with the Bond Girl coming out of the water dripping wet while the audience is distracted by her and people don't realise that we have been objectifying women for over 50 years now and the Male Gaze is going to be a key part when I talk about Bond Girls and how we ignore the modern views of today's society when a James Bond film comes on.
Image result for Halle Berry Die Another Day
  • Two-Step Flow Theory
The two step flow theory is another part of how James Bond has stayed at the top for so long as well. This is because of the fact that everyone endorses this franchise even if it promotes such horrible morals and ideologies with the James Bond franchise

Research plan (media texts, academic texts and websites)


Media texts

Skyfall


Other media texts

Jurassic World
Avengers Age of Ultron
Everything or Nothing; The Untold Story of James Bond


TV documentaries


Everything or Nothing; The Untold Story of James Bond

Bond and Beyond by Tony Bennett and Woolacott in 1987

Licences to Thrill by James Chapman in 2007
The Politics of James Bond by Jeremy Black in 2005
Ian Fleming and James Bond: The Cultural Politics of 007 by Stephen Watt and Skip Willman in 2005
Bond Code - The Dark World of Ian Fleming and James Bond by Philip Gardiner in 2008

Internet Links


http://www.theguardian.com/commentisfree/2012/nov/04/carole-cadwalladr-james-bond-sexism-bbc

This article is all about how James Bond has stayed misogynistic throughout the years on the big screen

http://www.theguardian.com/film/the-womens-blog-with-jane-martinson/2012/oct/30/skyfall-less-sexist-bond-film

Skyfall is being presented as a less sexist film due to how Judi Dench is potrayed in this film as a serious accomplice to James Bond.

http://www.theguardian.com/commentisfree/2015/may/10/james-bond-eleanor-matsuura-female-007 

This article is all about how James Bond has transcended time as a character due to the old school fun he provides with old school values and ideologies. 

http://www.independent.co.uk/arts-entertainment/films/news/james-bond-is-a-very-lonely-sexist-misogynist-says-daniel-craig-10480576.html

Daniel Craig has also displayed his disgust for the famous character saying "he's very fucking lonely" and he admited that the previous incarnations of the James Bond character were very misogynistic and sexist.

http://www.radiotimes.com/news/2015-09-27/author-anthony-horowitz-says-the-sexism-in-his-new-bond-novel-trigger-mortis-was-edited-out-by-his-wife

Anthony Mortis is the current author of the James Bond films and his wife had the same reaction to Ian Fleming's wife 60 years later with disgust with the way the females are being portrayed 

2. At least FIVE from university websites/academic papers online. Use Google Scholar as a starting point.

http://link.springer.com/article/10.1007/s11199-009-9644-2

http://www.asu.edu/courses/fms504/total-readings/mulvey-visualpleasure.pdf

http://www.ub.edu/web/ub/en/menu_eines/noticies/2011/Entrevistes/Celia_Romea.html


Friday 2 October 2015

Critical Investigation Tutorial

1. Complete Summer Research Project

2. Research changes in society that affect how women are represented

  • Feminism
  • Women's Rights

3. Start collecting reviews/articles for the new James Bond film Spectre. How are the representation different?

  • Bond Girl?

Wednesday 30 September 2015

Ignite presentations - Learner Response

Significance - 3
Structure - 3
Simplicity - 3
Rehearsal  - 3

12 / 20

WWW

Good Opening Question
Keywords: Franchise, Aspires links to other franchises
Narrative
Humour - Blank Slide
Propp's - Damsel in Distress
Wider Context
Good Pace

EBI

Genre Details
Mulvey
Stereotypes
Analyse the Bond Girls Independently
Make the images link better to the question (Kishan's Point)

With my Presentation I wanted to provide a wide context of what the James Bond film are really about and how people have ignored the sexism that the franchise has had for years. With my Critical Investigation I want to link this back to the question I had at the end of the presentation which is "If the James Bond Franchise was made in the 21st Century would it be a success and would people support it as much as well"

Thursday 10 September 2015

Representation of Women in the James Bond Franchise

James Bond in a multi-million pound franchise with 23 James Bond films with another one coming up soon with Spectre. The James Bond franchise is the third most successful movie franchise of all time only behind the entire marvel cinematic universe and the Harry Potter franchise and due to film not being as popular in the 1960's / 1970's where James Bond found his early success they could have made a lot more money in comparison to Harry Potter which was made in 2001 [1].This franchise have been made over the 50 years and is a British Institute in Today's Culture even in the 2012 Olympics they got Daniel Craig to play James Bond in the opening ceremony which showcases how popular and successful the character has become.




But why does the world love James Bond? Due to the fact of James Bond never losing and always being the man on top with countless missions he has done and has always ended on top with the villain punished or killed and with James Bond with a random Bond Girl it what makes James Bond films so good they are consistently great films with the same story but it's a story that is universally loved by the public and also with the film Skyfall it introduced a different type of film with James Bond on the back foot on the majority of the film but still ending the film on top. Also James Bond was a famous book character created by Ian Fleming in 1953 so the franchise already had a strong foundation to build on when they decided to turn the books into films as well.

However should we be admiring a character like James Bond who treats women as inferiors to him?


James Bond was created in 1953 back then the stereotypes of men and women where very standard (certain) with the man being the breadwinner who bring in the money and makes the important decisions around the house however the role of the women back then was to cook and clean and to do all of the house work and to basically wait for the man hand and work and to do whatever he wants her to do. Back then this was acceptable for people in that era because women didn't have the power back then in comparison to the amount of power they have now. So when the books came out they picture women as the inferior slave to James Bond's charm and desire and the films also captured accurately what the book try to showcase with extra hint with the male gaze having women using suggestive objects like this for example




As a result a formula was set in making these James Bond films from now on with James Bond doing what he wants and when he wants and there is nothing that can stop this formula as well because between 1960 - 1964 they released 4 James Bond film which established the James Bond franchise as a franchise that is going to be around for years to come and because all of the James Bond films where always good no one ever demanded a change in the formula because they didn't want to potentially ruin something amazing as the James Bond franchise by changing the formula.


 And the most harmful thing about this franchise is that it's bringing the views of the 1960's with it as well. This movies haven't changed the biggest progression that women have had in the James Bond franchise is M (played by Judi Dench) who is James Bond's boss and is the head of MI6 but now she is dead in the latest film Skyfall so now we are back to square one with a male dominated society with women always behind the far superior men.


With the recent films have showcased the most evidence of the 1960's views of society in today's society for example in Skyfall in the opening action scene we see Moneypenny shot James Bond and M giving the go ahead for Moneypenny to take the shot as well which showcases how women have made the situation worse by interfering [3]





Also this scene in Casino Royale where James Bond with no emotion coldly insults his girlfriend in the film by saying "The Bitch is Dead" [4]





Also when we find out that James Bond had a partner before this mission once again he shows no emotion once again with his statements [5]


Even when they tried to make women equal to men in Die Another Day with Halle Berry playing Jinx who is also a fellow agent in the film who works for the NSA (National Security Agency) so this should mean that she should be just as good as James Bond due to her training to get to this position. Despite this she still had to be saved by James Bond saved her THREE times by James Bond in that film once when she was trapped in the laser machine [6] then she got trapped in the Ice Palace and almost drowned in the Ice Palace and if it wasn't for James Bond's fight with Gustav Graves played by Toby Stephens saved her from being beheaded.[7]


Also something that doesn't get mentioned is that much is the ideology of Bond Girls.


The definition of a Bond Girl is "A girl is a character (or the actress portraying a character) who is a love interest and/or female sidekick of James Bond in a novel, film, or video game. Bond girls occasionally have names that are double entendres or puns, such as Pussy Galore, Plenty O'Toole, Xenia Onatopp, or Holly Goodhead, and are considered "ubiquitous symbol of glamour and sophistication.


There is no set rule on what kind of person a Bond girl will be or what role she will play. She may be an ally or an enemy of Bond, pivotal to the mission or simply eye candy. There are female characters such as Judi Dench's M and Camille Montes, who are not romantic interests of Bond, and hence not strictly Bond girls. However, it has been argued that M's pivotal role in the plot of Skyfall qualifies her as a Bond girl or Bond woman" [8]


This franchise has been around for over 50 years and James Bond has slept with over 50 women during the 50+ years the James Bond Franchise has been around and I believe that also none of the Bond Girls have done anything important to the overall story besides sleeping with James Bond and basically being the Damsel for James Bond the Knight in shining armour to save them.





Also the overall title as well, Bond Girl, translation you are the women that James Bond has decided to sleep with during the movie nothing more nothing less. Which should bring up the question, why do we even have Bond Girls in the first place? It links back to when I mentioned a set formula in making a James Bond film.


James Bond films always has a Bond Girl because in the 1960's women where always the Damsel in Distress always needing a powerful handsome man to save them from whatever they got captured from which links to two powerful stereotypes, women always gets themselves into trouble when they are without a man to guide them and women can't save themselves without a man's assistance. And the James Bond films are no different there are multiple films in the James Bond franchise that have a James Bond captured are do nothing because of the stereotypes of women in the first place.


And what makes it worst when Bond Girls do anything it's normally for the enemy because there is a history of Bond Girls cheating on James Bond to side with the enemy instead leaving James heartbroken until the next Bond Girl to show up to do nothing, which means that Bond Girl either do nothing accept look pretty or are backstabber or make key mistakes like in Skyfall when Moneypenny shot Bond and everyone assumed he was dead. Also there have been over 32 different Bond Girls to consider as well and the majority do a grand total of nothing.


This comes with even more of a surprise when you consider that the films have been produced by a female producer for 28 years and counting with her first film being The Living Daylight in 1987 with a 76% fresh rating on Rotten Tomato and the rest of the James Bond films having a high rating on average with the lowest rating being 51% [9] with The World Is Not Enough and even that film made at least $226,832,400 in profit and this is only from the Box Office sales as well this isn't including the sales from the Cinema and other revenue streams. 


In a Guardian interview with a previous James Bond actor Pierce Brosnan was very forward when it came to gay rights in recent years especially in his home country in Ireland and he was very open to the idea of James Bond being gay but he also mentioned that it would never happen until Barbara Broccoli was still producing the films which makes it even more unusual considering in modern day society more and more people are becoming more open to the idea of Gay Marriage and for Pierce to shut down the idea so quickly as a surprise for most people. [10]


In another Guardian website they where able to get an interview with Daniel Craig about multiple topics relating to James Bond and one of the most interesting things that come up in the interview was his views of the character in the past believing that the character in the past was very sexist and also believes that the character as become more relevant to today's society due to the progressive views on today. [11]


The reason why the James Bond films have so much success is because men are jealous of the life that James Bond lives in and is what a majority of men aspire to achieve, think about it how many boys, teenagers, and men watched a James Bond film and thought I want to be just like him, the James Bond franchise highlights all the women James Bond gets to sleep with, all the fantasy cars he gets to drive, all the amazing locations he gets to go to and the main benefit, being able to live life without consequence nothing in the countless James Bond films he has done has had a ever lasting effect on James Bond mentality he is the same James Bond from the very first film to now.


And due to it's overpowering popularity as a result there isn't enough hate on the internet to even generate a spark of negative publicity I struggled to even find one negative report on the character let alone his mistreatment of women because James Bond fans will always say it's just a movie nothing more nothing less because James Bond is at the absolute top for escapism there is no other movie franchise that has effected more people than the James Bond franchise and that's the truth because if that was a lie this franchise would be cancelled a long time a go.


This leads me to believe to conclude this research I have to say that the James Bond franchise is a sexist male dominated franchise that shouldn't be around in today's progressive society but due to the fact that they have been making James Bond film for over 50 years and the books for an even longer period of time this franchise is never going to stop it's always going to keep on making films until every director and every actor says no to the role and considering we are having Idris Elba being considered for the role in the future a top end movie star the James Bond films are only going to get bigger and better.

Book Titles



Bond and Beyond



Lisence to Thrill



The Politics of James Bond

Media Representations 


  • Who is being represented? In what way? By whom?
They are representing the hero to be the stereotypical white male who can't do anything wrong and is perfect in every way in comparison to other races that are represented as evil or inferior. 
  • Why is the subject being represented in this way? 
This is because the James Bond films follow the same Propps Structure for every film with the stereotypical hero and the stereotypical Villian hehdhdjdj
  • Is the representation fair and accurate?
Not really is scary how the entire nation has accepted a character that is completely sexist and acts superior to everyone else in his films. 
  • What opportunities exist for self-representation by the subject?

Media Languages and Forms 


  • What are the denotative and connotative levels of meaning?
The denotation is the is very simple with James Bond being this larger than life character with no problems in his life.
  • What is the significance of the text’s connotations?
Recently with Skyfall the James Bond character they are interpreting the character as very lonely, I believe that they are starting to show how James Bond is starting to change due to the longevity of the character.
  • What are the non-verbal structures of meaning in the text (e.g. gesture, facial expression, positional communication, clothing, props etc)?
The directors are starting the highlight the fact that James Bond is getting older in these film especially in Skyfall with multiple scenes mentioning how James Bond is getting old and even with the Bond Girls they are including are getting older as well.
  • What is the significance of mise-en-scene/sets/settings (CLAMPS)?
Mise-en-scene is very important when it comes to a James Bond film because it key to create that James Bond atmosphere that that the franchise is famous for which makes people forget about the questionable morals that the franchise has for example James Bond will wear or a fancy car to create that famous atmosphere. 
  • What work is being done by the sound track/commentary/language of the text?
The music they will add will always compliment the scene however most of the time they will not have any music to the scene because of the fact that the James Bond franchise is a action film but at the same time they will have a lot of scenes that are just convocations and that's when they will have no music as well they will have music when there is an action scene only.
  • What are the dominant images and iconography, and what is their relevance to the major themes of the text?

  • What sound and visual techniques are used to convey meaning (e.g. camera positioning, editing; the ways that images and sounds are combined to convey meaning)?
The James Bond films are all action films and all action films try to keep the action in the centre of the screen in the action scenes for example when watching the chase scene in the opening of Quantum of Solace you can see all of the action takes place in the middle of the screen for the audience to see everything more clearly. [12] 

Narrative 


  • How is the narrative organised and structured?
It follow the Todorov's theory of equilibrium in the majority of James Bond films with everything being perfectly fine then some random villain has an evil plan and James saves the world again it never changes Barbara likes to talk about how the James Bond films have changed with the time but the only thing that has changes is the actors and the technology. [13]
  • How is the audience positioned in relation to the narrative?
The audience is positioned where they already know what exactly is going to happen in a James Bond movie with James Bond always saving the day against today's random bad guy from a different country.
  • How are characters delineated? What is their narrative function? How are heroes and villains created?
The problem with the James Bond characters is that the characters have become stereotypical villains with the classic tendency to overact everything, they are overly confident or overly dark and menacing. It's become the cast that these James Bond villains don't stand out anymore.
  • What techniques of identification and alienation are employed?
Mise-en-scene is a key part of identification because they will dress villains the same as the heroes with the classic suit and jewellery because they are presenting a lifestyle when they are making a James Bond film.
  • What is the role of such features as sound, music, iconography, genre, mise-en-scene, editing etc within the narrative?

  • What are the major themes of the narrative? What values/ideologies does it embody? 
The narrative links back to uses and gratification because a lot of people aspire to be James Bond which links to Personal Identity because people of all ages look up to his example which has consequences as well because people will grow up with the wrong set of morals when it comes to the real world.

Genre 


  • To which genre does the text belong?
Action
  • What are the major generic conventions within the text?

  • What are the major iconographic features of the text?

  • What are the major generic themes?

  • To what extent are the characters generically determined?

  • To what extent are the audience’s generic expectations of the text fulfilled or cheated by the text? Does the text conform to the characteristics of the genre, or does it treat them playfully or ironically?
These films have fulfilled the expectation that the audience sets everytime. Becuase these films are interpretations of books as a result it leads to many of the audiences already knowing what is going to happen in the story. Also I don't believe that many people have ultra high expectations of the James Bond franchise at this point because many people know what they are going to get in a James Bond film.
  • Does the text feature a star, a director, a writer etc who is strongly associated with the genre? What meanings and associations do they have?
Well at the time Daniel Craig wasn't really doing much acting at the time he might have done a film a year but it would but they wouldn't be anything close to the James Bond franchise. James Bond has made him the star he is today.

Media Institutions 


  • What is the institutional source of the text?
Eon Productions
  • In what ways has the text been influenced or shaped by the institution which produced it?
It's the opposite to be honest the James Bond films have been produced by the same company for over 50 years now so I believe that institutions hasn't had a massive effect on the films itself.
  • Is the source a public service or commercial institution? What difference does this make to the text?
Well the source material was from Ian Fleming's famous James Bond book series and in the present day you see the marvel franchise and how their comics are being turned into movies and how successful they have become and James Bond set the trend for that 50 years in the past.
  • Who owns and controls the institution concerned and does this matter?
It's has a small factor with Eon Productions being owns by Albert Broccoli who is the father of the producer of the James Bond franchise Barbara Broccoli but she has been producing the James Bond franchise for over 20 years and kinda saved the franchise because the film quality went down and the sales were in decline as well but overall the influence has been positive.
  • How has the text been distributed?
Main stream cinema

Media Values and Ideology 


  • What are the major values, ideologies and assumptions underpinning the text or naturalised within it?
The ideology of this film taps into males minds when it comes to being number 1, the women, the cars, the lifestyle the ability to do whatever you want without consequence.

Media Audiences 
  • What assumptions about the audience’s characteristics are implicit within the text?
Casual everyday males who are fans of action films or the James Bond franchise in general
  • What assumptions about the audience are implicit in the text’s scheduling or positioning?
These films would come out every 3 to 4 years and they are normally shown in the winter months as well.
  • In what conditions is the audience likely to receive the text? Does this impact upon the formal characteristics of the text?
Nothing changes. The franchise has brain washed people into thinking everything in this film is perfect even if what they are watching is a load of sexist action scenes.
  • What do you know or can you assume about the likely size and constituency of the audience?
Billions
  • What are the probable and possible audience readings of the text? G
People from all ages and genders would be interested in watching this film because it's a massive franchise that billions of people around the world are aware of.
  • What are the audience pleasures, uses or gratifications?  (Refer to theory).
Propps
Todorov
Personal Identity
Diversion
Mulvey
  • How do you, as an audience member, read and evaluate the text? To what extent is your reading and evaluation influenced by your age, gender, background etc?
Before I did a ton of research on the James Bond franchise I believe that the franchise was a bit of harmless fun sure it might be very unrealistic but it was harmless however other researching this franchise I believe that as long as people don't care about how sexist the James Bond character is the franchise will stay strong but I have lost respect for Ian Fleming and the franchise as a hole.